The development of sexy underwear in China

Overview of Chinese sex underwear market

In recent years, with the attention of people’s attention and the opening of sexuality, sexy underwear as a new type of fashion products has gradually attracted the attention of consumers.According to the survey, the scale of China’s sexy underwear market has continued to expand, and it has become an important member of the sex products market.

The development of China’s sexy underwear market

Initially, sexy underwear, as a special product, only sold in some adult products stores.However, as consumers’ requirements for sexual health have continued to improve, sexy underwear has entered the field of vision of more people and has begun to sell on department stores and online platforms.

Consumers in China’s sexy underwear market

Most of the consumer entities in China’s sexy underwear market are young women, and they have a certain economic strength and willingness to consume.In addition, some male customers will buy sexy underwear as gifts to female friends or spouses.

The design trend of China’s sexy underwear market

With the gradual maturity of the sexy underwear market, designers have begun to integrate more elements into the design of sexy underwear, such as fashion trends, art elements, classical styles, etc.At the same time, with the continuous progress of technology, the design and material of sexy underwear are becoming more and more colorful.

Brand competition in China’s sexy underwear market

At present, there are many brands in China’s sexy underwear market. The most popular brands include Durex, Star of Temptation, and Ai.These brands are constantly innovating in product quality and design, attracting more and more consumers.

Price positioning of Chinese sex underwear market

Compared with other fashion categories, sexy underwear is a high -end market with relatively high prices.However, consumers of sexy underwear usually have certain economic capabilities. For them, prices are not the key points in the purchase factors.

Sales channels in China’s sexy underwear market

The sales channels of Chinese sex lingerie are very diverse, including online and offline forms.Online channels are mainly sold through e -commerce platforms and brand official website; offline channels are mainly sold through some adult products stores, department store sales counters and specialty stores.

The future trend of China’s sexy underwear market

With the advancement of social concepts, people’s demand for sexual health and sex life has continued to increase, and the sexy underwear market will continue to expand.At the same time, with the continuous development of technology and the improvement of consumer purchase willingness, the design and quality of sexy underwear products will be improved more.

The challenge of China’s sexy underwear industry

At present, China’s sexy underwear industry still faces some problems in the development process, mainly including the relatively small consumer groups and low social acceptance.However, with the continuous progress of social concepts and the increase in the consumption power of the younger generation, these problems will gradually be solved.

How should consumers choose sexy sheets

First of all, consumers should choose a sexy underwear that suits them according to their physical characteristics and needs; second, consumers should pay attention to the material and quality of sexy underwear and choose high -quality products; finally, consumers should choose according to their own economic strength and needs to chooseappropriate price.


China’s sexy underwear market still faces some challenges in the development process, but with the gradual opening up of consumers’ concepts and the growth of market demand, the prospect of the sex underwear market is still broad.Consumers should understand their needs when choosing sexy underwear and choose products that suits them.

If you want to learn more about sexy lingerie or purchase men’s or sexy women’s underwear, you can visit our official website: